Mubasher: Zain Group entered into a group-wide agreement with Uber, a global app-based transportation firm, to offer Zain customers discounted and preferential services when using the network provider’s platform, said a statement on the Bahrain Bourse.

The joint agreement is the first of its kind in the region, and already has been effective and operational in Bahrain, Jordan, and Saudi Arabia.

Preferential services will soon be launched in Kuwait for Zain customers, said the statement.

The two companies are set to collaborate enabling mobile payments for Uber services as well as the provision of Wi-Fi in vehicles for Zain customers in the future.

The agreement will see Uber choosing Zain as its mobile launch partner, and main mobile service provider for any new future Uber service in any country where Zain operates.