Cairo – Mubasher: Madinet Masr Housing and Development recently launched its mixed-use development project Talala in New Heliopolis City, with a total investment of EGP 90 billion.

The launch comes as part of the group’s expansion strategy to meet its customers’ evolving needs and enhance their living standards, according to a press release.

The development scheme is projected to achieve an estimated sales value of EGP 202 billion. It aligns with Madinet Masr’s commitment to supporting and boosting the Egyptian economy through the development of sustainable, integrated communities with added value.

Established on a combined area of 491.41 feddans, the Talala project is divided into two phases, spanning 246.31 feddans and 245.12 feddans, respectively.

Talala project is designed to introduce a new concept of integrated living, offering a high-end environment that ensures the highest levels of comfort and luxury for its residents.

Meanwhile, the delivery of the units is expected to be completed within four and five years.

Abdallah Sallam, President and CEO of Madinet Masr, stated: “Talala is a new step in our journey towards creating a positive and sustainable impact, contributing to strengthening our position in the Egyptian real estate development sector and reaffirming our ambitious plan based on innovation, calculated expansion, and continued development of the Egyptian real estate market.”

In June, the EGX-listed company and Waheej for Real Estate agreed to establish a joint real estate development company in Saudi Arabia.