Cairo - Mubasher: Egypt-based healthtech Duaya has acquired EXMGO, a SaaS provider for pharmacies and medical businesses, in a six-figure investment transaction.

The deal marks a new milestone in advancing pharmacy digitization and strengthening e-commerce solutions in Egypt, according to a press release.

With this investment, Duaya aims to expand its client base to 25,000 by the end of 2025 and plans to enter new markets in the GCC during 2026.

Founded in 2021 by Ahmed Fazara, the startup partnered with more than 500 medical suppliers and manufacturers, serving over 12,000 clients, including pharmacies, clinics, hospitals, and laboratories.

After the acquisition, Duaya relaunched the service under the name “Duaya Go”, offering advanced technological features.

Ahmed Fazara, Founder and CEO of Duaya, said: “The acquisition of EXMGO is part of our strategy to serve a larger segment of pharmacies and medical companies. This step will enhance market efficiency and deliver a seamless and professional purchasing experience for customers.”

Islam Nasr, CEO of EXMGO, commented: “EXMGO offers deep expertise in developing SaaS solutions for pharmacies, and with Duaya’s potential and resources, we can now serve thousands of pharmacies more effectively and support their transformation to e-commerce rapidly and efficiently.”