Riyadh – Mubasher: Sport Clubs Company has officially announced the reopening of its Body Masters Premium branch in the Shubra district of Riyadh.

The facility resumed operations on Wednesday, 1 July 2026, following the completion of extensive renovation and modernization works.

This reopening marks a significant milestone in the company’s broader strategic initiative to upgrade its existing infrastructure and enhance the quality of its service offerings within the Kingdom’s fitness sector.

The renovation of the Shubra branch was executed under the company’s dedicated branch modernization program, titled Zad Quwa.

This strategic framework is designed to redevelop existing fitness centers to align with the company’s updated corporate identity and modern operational standards.

By integrating contemporary design elements and advanced operational protocols, the program aims to significantly improve the member experience while simultaneously driving higher operational efficiency across the company’s entire network of clubs.

The Body Masters Premium branch in Riyadh’s Shubra district spans a total area of 3,750 square meters. The modernization project included a comprehensive overhaul of the facility, featuring the installation of the latest athletic equipment and the creation of enhanced training spaces.

Improvements were applied to all areas of the club to ensure an integrated sports experience for its members. This facility represents the third club to be fully renovated and reopened under the Zad Quwa program, signaling steady progress in the company’s asset optimization strategy.

Looking ahead, Sport Clubs has outlined a clear roadmap for its modernization efforts. The firm plans to complete the renovation and reopening of three additional branches during 2026.

This expansion of the Zad Quwa program is a core component of the company’s strategy to upgrade its existing club network, enhance the efficiency of its current assets, and maintain a competitive edge in the Saudi Arabian fitness market.

From a financial perspective, the company expects the resumption of operations at the Shubra branch to contribute to its top-line performance in the near term.

The financial impact of the reopening is projected to materialize during the third quarter of the 2026 fiscal year. This anticipated growth is tied to the expected increase in membership renewals and new registrations driven by the upgraded facilities and improved service quality.

The company recently signed a building lease agreement with Panda Retail Company to establish and operate a new fitness center in the capital city.